Livi Tomacelli, Lower Sixth, on the Sixth Form trip to BBH, a leading global creative agency.
A group of sportsmen and women from Teddies went on a trip to London to visit a leading marketing agency called BBH. The company works with a number of different top brands including Audi, Google, Nike, Ray Ban, Uber to name a few.
We were welcomed by three members of BBH, who were all involved in developing the branding and imagery of Apex 2100, which will be an international ski race-training academy based in Tinges. We met a designer, a project manager, and a strategist. They showed us different features of Apex 2100 and asked for our opinions on what they had created so far.
We were also asked how the design of the brand would be more appealing to their target age group, which is 11-19 years old. I remember finding it very hard to come up with any improvements or changes that I thought could be made as it was all really well designed. We did, however, give them some advice about the content of their website and the sportswear.
I personally thought it was a really enjoyable trip and it was a great opportunity to learn about the marketing of sports brands. Also to be able to get an insight into one of the leading market agencies in the world was an amazing experience.
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